Concept, Design, Branding
Lottie Longboarding | A Brand Identity
Young women are in need of a fresh, new, active way of breaking from their shells and coming together.
Lottie Longboarding is an East Coast Longboarding brand specific to young women. Lottie brings individuals together to form a community through events, encouraging girls to break free from what they have come to think is expected of them and try something new.
The brand is meant to instill a fun, active, social lifestyle and help girls gain confidence and feel more connected.