Concept, Design, Advertising
Camelea | by Betsey Johnson

Simple, elegant high heels with a funky twist: a brand new comfort factor and the first ever color-changing technology.

This new line of pumps from Betsey Johnson will be ideal for the modern day, on-the-go woman.

The outer fabric of the shoe will change between two colors depending on its temperature. Underneath, a layer of heat sensors that will store and distribute small amounts of natural heat based on the exact shade you have chosen for your shoes. Heat sensors react to a personalized chroma app on your phone or other device, so whatever shade you set will be regulated throughout the day.

A triple-layer, tempur-breeze lining allows heat to be stored within the sensors or released from the body, adding comfort and regulating foot temperature.

Collaboration with Sara Twist.